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The ProFound Difference?
We Attract Abundance.

The Power of Attraction for your business is our focus. We find your best people by telling your unique story, the one that engages the market by setting you apart. Using digital broadcast strategies and over 20 years of executive headhunting experience, we create the two-way attraction your business needs to compete for the best talent. Then we work with you to retain and train through our learning platform. Recruit, train, retain, with new streams of revenue, only from one ProFound place.


Terri Davis
President & CEO, ProFound Group of Companies



New Talent + New Customers + New Revenue

ProFound attracts the best people by improving your brand appeal, engagement, and conversions, and helps you keep valuable talent with internal training and team learning. Attraction is a holistic approach to your business that takes away the silos of the past.

Executive & Professional Recruiting

The bedrock of our business is to help you find the best people. We do this through headhunting and telling your unique story. We go beyond other recruiting firms and filters to find the truly great.

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Career & Leadership Coaching

Struggling in your career? Need help finding your next step? Contact us for one-on-one coaching with professionals who care.

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Digital Video Production, Marketing, Branding & Storytelling

ProFound Productions tells your unique story digitally. We work with our clients to identify your needs including brand development, marketing strategy, website development, SEO, digital video production and social media outreach. Telling your story in the most profound way attracts not only amazing talent but also new customers and new revenue into your business.

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Career, Business & Life Tutorials and Info-tainment

ProFound TV gives you the tools to train, retain, entertain, and put your intellectual property to work while also having the opportunity to make revenue.

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  • Ned CollettiNed CollettiSenior Advisor to the President - Los Angeles Dodgers

    I met Terri and became aware of her company, ProFound Talent, while at a sports conference we both attended.  We have remained in regular contact as she has been working with me on a few initiatives.  My experience with Terri has been that she is extremely professional, accountable and understands the business of recruitment and talent management very well. She communicates regularly. I would recommend her for any organization or individual.

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  • Tola AwoluyiTola AwoluyiDirector - Tafeli Gourmet Cookies

    We had to select the right talent sourcing company that would be able to meet our need. From identifying our need for the position, through a rigorous job analysis, to sourcing, attracting and selection of the ideal candidate for the position, the Profound Talent team was on hand to ensure that the entire process was seamless. The team did not only secure the ideal candidate, it was timely to meet our business objectives. I would recommend Terri and her team to any organization.

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  • Len RhodesLen RhodesPresident & CEO – Edmonton Eskimos Football Club

    Terri Davis has delivered superior talent and results for our organization.  She is dedicated and guided by integrity.  She will work her files until they are up to the highest standards of client satisfaction.

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  • Keith FongKeith FongCoaching Client

    I have had the pleasure of meeting Terri and received some great coaching to assist me while mapping out my career path. Her knowledge in this field and communication skills are phenomenal. It has given me the confidence and tools to start a new company. A true professional and I look forward to continue working with her.

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  • WayneWayneVice President - Finance

    I wanted to take the time out to let you know that the service you offer and the personality behind it is amazing. I have dealt with many placement firms, on both sides of the fence, for almost 20 years now and your professionalism and kindness is unmatched. You made the whole process very comfortable and was able to find out who I was, and not someone that wanted to give all the correct answers. To me, in your industry, that's an amazing skill.

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  • David WhyteDavid WhyteVP People & Culture - JV Driver

    Terri did a great job with a recent search for our company. Her customer service and communication were excellent, and most importantly, she brought several excellent candidates to the table.  We look forward to working with Terri again in the near future.

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  • Joseph WuestJoseph WuestMarketing Executive

    Terri has the ability to probe into your career strengths and abilities, while finding out about your personality and goals.  Through her process and with her encouragement she was able to place me twice in industries unknown to me.  My skill set enabled me to thrive in atmospheres I really enjoyed.  I would recommend her to anyone.

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  • KimKimCoaching Client

    Terri was recommended to me by a trusted mentor when I was seeking to update my CV. From the first discovery session, I quickly realized this was an opportunity to refresh much more than my resume. Working with Terri on a monthly basis, I have gained a greater understanding of my strengths and my self-limiting beliefs. She has provided me with concrete exercises, knowledge and tools that I can put in to place immediately to strengthen my own relationship with "work" and the teams and organizations I work. Terri has profoundly impacted my career path and those around me. I can certainly see why my mentor recommended her to me and I am eternally grateful for her guidance at a critical time in my career.

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  • Janet RiopelJanet RiopelPresident & CEO – Edmonton Chamber of Commerce

    Terri Davis delivers results.  She is a focused and responsive recruiter who took the time to gain a full understanding of our needs and identify strong and qualified candidates.  Our experience has been very productive and we are satisfied clients who will use her services again when need arises.

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  • Patrick La ForgePatrick La ForgeManaging Partner - PR La Forge Management Corp.

    ...successful, smart, energetic, customer focused, experienced and a respected professional!

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  • Dr. Neil FassinaDr. Neil FassinaBoard Director - Junior Achievement of Northern Alberta & NWT

    Terri's professionalism during our search was exceptional. Her connections into the market were reflected in the depth of the strong talent pool that was provided to the search committee. Throughout the process she was incredibly supportive and understanding of the search committee, which in our case was entirely volunteers. Terri's personal touch in understanding our organizations needs and matching it with the best talent will have an positive impact on our organization for years to come.

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Your Life Is What You Make It

Power vs Force In 2020.   One of my favourite books of all time is the book Power vs. Force: The Hidden Determinations of Human Behaviour, by David R. Hawkins M.D.

business woman climbing stairs with air balloons

“I Really Feel Like I’ve Lost 10 Years Out Of My Life”

The career grieving process. When you lose your career, how to cope and recover.   One thing that doesn’t get enough attention is how it feels when you lose your

What I’ve Learned (So Far) From 7,300 Days As A Recruiter And Career Coach

As Terri Davis, CEO of ProFound Group of Companies, prepares to launch new initiatives in 2020, she discusses what has changed – and what hasn’t – in her 20 years

red umbrella

How To Be An Unforgettable Interview

Here are some ways you can stand out from the crowd.   I know you know the feeling when you’re on a roll in a job interview, answering everything, engaging,

ProFound Talent Executive Recruiting

Meditations For People Who Do Too Much

Life is a balancing act. Here's how to stop the chaos and get grounded again.   I recently reconnected with someone who I worked with and like and respect very



Terri Davis, BComm, MBA
Founder & CEO

With over 20 years of executive and professional level search experience nationally and internationally, Terri has the reputation as one of Canada’s most trusted recruiters and business coaches. Terri is an innovator in her field and a frequently sought-after speaker on talent acquisition, business disruption, leadership, and customer experience.

Previously a Partner with a national executive search firm, Terri led the Executive Search team before pursuing a bigger dream in starting the ProFound Group of Companies.



Michael Donovan, BA
Chief Brand Officer

An entrepreneur, having founded and operated Donovan Creative, a highly successful marketing agency, Michael has a passion for helping people and companies succeed. Over 18 years he has built many profitable business strategies and solutions for organizations such as the Mariash Group of Companies, the Edmonton International Airport, the University of Alberta, the Edmonton Public Library, Oakland International Airport, the Canadian Association of Petroleum Producers, municipalities, governments, and countries. Having sold his successful business, Michael joined the ProFound Group of Companies to merge his expertise and to continue to add value to the market.



Stacey Laing
Talent Acquisition Consultant

A passion for helping people reach their professional and personal goals is what drives Stacey to be exceptional in her field. Having established her career building relationships in many sectors including not-for-profit, government, higher education, public as well as private industry, Stacey understands that what motivates people for excellence is personal, therefore everyone’s approach to success should be uniquely crafted.


Taylor Nobert
Manager, Digital Marketing

Systems, planning, data and social media all run with precision, creativity and quick thinking thanks to Taylor Nobert. Just 20, Taylor represents a new era employee, one that’s naturally multidisciplinary, technologically savvy, and curious about how things work. In addition to keeping ProFound operations, contractors and agreements running smoothly, Taylor implements ProFound’s social media engagement strategy, while also building creative digital and video media products for ProFound.


Attract Abundantly.
Hire ProFoundly.

P: (587) 200-0114

Suite 2020, Scotia Place Tower 1
10060 Jasper Avenue
Edmonton, Alberta, Canada
T5J 3R8

ProFound Social

ProFound's Holiday Tradition🎅🏼🎄 ProFound's Holiday Tradition that started three years ago! Comment down below your holiday traditions and your word for this year!
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The Power of Being Your Authentic Self What is authenticity, what's the power in being authentic, and the courage you need to be your best self?
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Gettin' into the Holiday Spirit🎅🏼🎄 The ProFound girls off to Festival of Trees lunch and fashion gala! Don't worry Michael is joining us there!
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R-E-S-P-E-C-T... Find Out What it Means to Me! In the words of Aretha Franklin... all we need is just a little respect! Find out what it means to me.
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WEEK 11 | The Power of Mental & Physical Health Terri shares her story of fitness struggles over the past 10 years and how she over came all the pain with the help of Glen Sorokan at CrossFit Sherwood Park!
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YOU GOTTA HAVE BALLS! Being different is good. Standing out can make difference in your career search. Terri Davis speaks of breaking the cycle in finding her first job!
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Is this LEGAL?! Filming & Driving!