Attraction.  Make it ProFound. Executive & Professional Recruiting

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The ProFound Difference?
We Attract Abundance.

The Power of Attraction for your business is our focus. We find your best people by telling your unique story, the one that engages the market by setting you apart. Using digital broadcast strategies and over 20 years of executive headhunting experience, we create the two-way attraction your business needs to compete for the best talent. Then we work with you to retain and train through our learning platform. Recruit, train, retain, with new streams of revenue, only from one ProFound place.

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Terri Davis
President & CEO, ProFound Group of Companies


Attraction

=

New Talent + New Customers + New Revenue

ProFound attracts the best people by improving your brand appeal, engagement, and conversions, and helps you keep valuable talent with internal training and team learning. Attraction is a holistic approach to your business that takes away the silos of the past.


Executive & Professional Recruiting

The bedrock of our business is to help you find the best people. We do this through headhunting and telling your unique story. We go beyond other recruiting firms and filters to find the truly great.

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Career & Leadership Coaching

Struggling in your career? Need help finding your next step? Contact us for one-on-one coaching with professionals who care.

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Digital Video Production, Marketing, Branding & Storytelling

ProFound Marketing tells your unique story digitally. We work with our clients to identify your needs including brand development, marketing strategy, website development, SEO, digital video production and social media outreach. Telling your story in the most profound way attracts not only amazing talent but also new customers and new revenue into your business.

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Career, Business & Life Training.... Coming Soon!


Testimonials

  • Janet RiopelJanet RiopelPresident & CEO – Edmonton Chamber of Commerce

    Terri Davis delivers results.  She is a focused and responsive recruiter who took the time to gain a full understanding of our needs and identify strong and qualified candidates.  Our experience has been very productive and we are satisfied clients who will use her services again when need arises.

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  • Ned CollettiNed CollettiSenior Advisor to the President - Los Angeles Dodgers

    I met Terri and became aware of her company, ProFound Talent, while at a sports conference we both attended.  We have remained in regular contact as she has been working with me on a few initiatives.  My experience with Terri has been that she is extremely professional, accountable and understands the business of recruitment and talent management very well. She communicates regularly. I would recommend her for any organization or individual.

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  • Tola AwoluyiTola AwoluyiDirector - Tafeli Gourmet Cookies

    We had to select the right talent sourcing company that would be able to meet our need. From identifying our need for the position, through a rigorous job analysis, to sourcing, attracting and selection of the ideal candidate for the position, the Profound Talent team was on hand to ensure that the entire process was seamless. The team did not only secure the ideal candidate, it was timely to meet our business objectives. I would recommend Terri and her team to any organization.

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  • David WhyteDavid WhyteVP People & Culture - JV Driver

    Terri did a great job with a recent search for our company. Her customer service and communication were excellent, and most importantly, she brought several excellent candidates to the table.  We look forward to working with Terri again in the near future.

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  • Len RhodesLen RhodesPresident & CEO – Edmonton Eskimos Football Club

    Terri Davis has delivered superior talent and results for our organization.  She is dedicated and guided by integrity.  She will work her files until they are up to the highest standards of client satisfaction.

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  • KimKimCoaching Client

    Terri was recommended to me by a trusted mentor when I was seeking to update my CV. From the first discovery session, I quickly realized this was an opportunity to refresh much more than my resume. Working with Terri on a monthly basis, I have gained a greater understanding of my strengths and my self-limiting beliefs. She has provided me with concrete exercises, knowledge and tools that I can put in to place immediately to strengthen my own relationship with "work" and the teams and organizations I work. Terri has profoundly impacted my career path and those around me. I can certainly see why my mentor recommended her to me and I am eternally grateful for her guidance at a critical time in my career.

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  • Joseph WuestJoseph WuestMarketing Executive

    Terri has the ability to probe into your career strengths and abilities, while finding out about your personality and goals.  Through her process and with her encouragement she was able to place me twice in industries unknown to me.  My skill set enabled me to thrive in atmospheres I really enjoyed.  I would recommend her to anyone.

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  • Patrick La ForgePatrick La ForgeManaging Partner - PR La Forge Management Corp.

    ...successful, smart, energetic, customer focused, experienced and a respected professional!

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  • Keith FongKeith FongCoaching Client

    I have had the pleasure of meeting Terri and received some great coaching to assist me while mapping out my career path. Her knowledge in this field and communication skills are phenomenal. It has given me the confidence and tools to start a new company. A true professional and I look forward to continue working with her.

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  • WayneWayneVice President - Finance

    I wanted to take the time out to let you know that the service you offer and the personality behind it is amazing. I have dealt with many placement firms, on both sides of the fence, for almost 20 years now and your professionalism and kindness is unmatched. You made the whole process very comfortable and was able to find out who I was, and not someone that wanted to give all the correct answers. To me, in your industry, that's an amazing skill.

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  • Dr. Neil FassinaDr. Neil FassinaBoard Director - Junior Achievement of Northern Alberta & NWT

    Terri's professionalism during our search was exceptional. Her connections into the market were reflected in the depth of the strong talent pool that was provided to the search committee. Throughout the process she was incredibly supportive and understanding of the search committee, which in our case was entirely volunteers. Terri's personal touch in understanding our organizations needs and matching it with the best talent will have an positive impact on our organization for years to come.

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Taylor Nobert

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Taylor Nobert

Digital Editor

Systems, planning, data and social media all run with precision, creativity and quick thinking thanks to Taylor Nobert. Just 20, Taylor represents a new era employee, one that’s naturally multidisciplinary, technologically savvy, and curious about how things work.  As our Digital Editor, Taylor uses her keen eye for detail while editing ProFound’s creative digital media products.

It speaks to Taylor’s character that her ultimate passion is to become an Obstetrics Medical Doctor. Until then, we gladly utilize her empathetic and strategic mind, creativity, and cheery drive to achieve greatness for our clients and ourselves. She is currently enrolled at MacEwan University in the Bachelor of Science degree program.

When Taylor is not in school or working, she loves to hang out with her puppy, Dolce, and kitty, Louis (named after Dolce & Gabbana and Louis Vuitton), which brings us to her next passion of fashion and shopping!

Taylor Nobert Digital Editor Systems, planning, data and social media all run with precision, creativity and quick thinking

Shelley Hyde

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Shelley Hyde

Marketing Manager

A passion for creativity coupled with a desire to excel at systems, research and strategy is what motivates Shelley.  With over 20 years of experience in senior professional level roles with a focus on marketing and business development Shelley has fulfilled the title “Jill of all skills”.

Shelley is a self professed geek and loves to learn new technology applying it to maximize efficiencies and streamline processes.  Her motto is, “if there is a will there is a way”.  Shelley’s can-do attitude has served her well in her career creating out of the box solutions and unique marketing strategies. 

Shelley implements ProFound’s digital marketing strategy, building creative digital and video media products.  Shelley enjoys seeing the result of her creative efforts and strives to communicate a message that is relatable to all.

People are the root of this business and it is important for Shelley to see them flourish, succeed and achieve their goals.  Diversity and inclusion are of personal interest to Shelley and she strives to make sure that every human being is accepted with the warmth and respect deserving of them.

Shelley believes that variety is the spice of life and engaging in different activities keeps a person fresh and fulfilled.  Shelley is a certified dog obedience trainer and when she is not working you will find her spending time with her two chihuahuas Daisy and Chica.  In the past, Shelley spent countless hours rehabilitating shelter dogs to re-home them successfully.  Shelley is enthusiastic about exploring alternative methods of healing through energy work and meditation.  In fact, it was ProFound’s attraction strategy and desire to help people that set Shelley on a mission to be a part of the ProFound family.

Shelley Hyde Marketing Manager A passion for creativity coupled with a desire to excel at systems, research and

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Team

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Terri Davis, BComm, MBA
Founder & CEO

With over 20 years of executive and professional level search experience nationally and internationally, Terri has the reputation as one of Canada’s most trusted recruiters and business coaches. Terri is an innovator in her field and a frequently sought-after speaker on talent acquisition, business disruption, leadership, and customer experience.

Previously a Partner with a national executive search firm, Terri led the Executive Search team before pursuing a bigger dream in starting the ProFound Group of Companies.

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Stacey Laing
Talent Acquisition Consultant

A passion for helping people reach their professional and personal goals is what drives Stacey to be exceptional in her field. Having established her career building relationships in many sectors including not-for-profit, government, higher education, public as well as private industry, Stacey understands that what motivates people for excellence is personal, therefore everyone’s approach to success should be uniquely crafted.

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Shelley Hyde
Marketing Manager

A passion for creativity coupled with a desire to excel at systems, research and strategy is what motivates Shelley. With over 20 years of experience in senior professional level roles with a focus on marketing and business development Shelley has fulfilled the title “Jill of all skills”.

Shelley is a self professed geek and loves to learn new technology applying it to maximize efficiencies and streamline processes. Her motto is, “if there is a will there is a way”. Shelley’s can-do attitude has served her well in her career creating out of the box solutions and unique marketing strategies.

READ MORE

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Taylor Nobert
Digital Editor

Systems, planning, data and social media all run with precision, creativity and quick thinking thanks to Taylor Nobert. Just 20, Taylor represents a new era employee, one that’s naturally multidisciplinary, technologically savvy, and curious about how things work.  As our Digital Editor, Taylor uses her keen eye for detail while editing ProFound’s creative digital media products.

READ MORE

Attract Abundantly.
Hire ProFoundly.

    P: (587) 200-0114
    E: beprofound@profoundtalent.com

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