The ProFound Story

ProFound Talent Inc. emerged from a dream and a belief by its Founder, Terri Davis, that we only have one life to live; and we need to live it with purpose and passion.   With a desire to become an entrepreneur and with the dream to help organizations and individuals become more than they believed they could be, she left a stable career to bring extraordinary talent management solutions to the market.

The ProFound story began in 2013 after a meeting with an executive. This executive questioned why search firms in Canada did not specialize in sport? This intrigued Terri to conduct further research understanding why the need for the specialization. Upon numerous conversations in the industry, it was apparent that the organization had unique roles that required customized talent management solutions.   With industry and business becoming increasingly competitive, they were looking for ways to increase their competitive advantage through their people – their corporate talent. This was a common theme in discussions arising not only within sport; but in all business.

With this in mind, Terri started her new venture to bring PROFOUND Talent Management Solutions to all organizations looking to elevate their game through their people. To accomplish this, she believed it equally important to work with individuals in identifying their passion, career vision and skill to give them the best opportunity to be extraordinary in their careers.

“If your dreams don’t scare you, they are too small”

– Richard Branson