A passion for creativity coupled with a desire to excel at systems, research and strategy is what motivates Shelley. With over 20 years of experience in senior professional level roles with a focus on marketing and business development Shelley has fulfilled the title “Jill of all skills”.
Shelley is a self professed geek and loves to learn new technology applying it to maximize efficiencies and streamline processes. Her motto is, “if there is a will there is a way”. Shelley’s can-do attitude has served her well in her career creating out of the box solutions and unique marketing strategies.
Shelley implements ProFound’s digital marketing strategy, building creative digital and video media products. Shelley enjoys seeing the result of her creative efforts and strives to communicate a message that is relatable to all.
People are the root of this business and it is important for Shelley to see them flourish, succeed and achieve their goals. Diversity and inclusion are of personal interest to Shelley and she strives to make sure that every human being is accepted with the warmth and respect deserving of them.
Shelley believes that variety is the spice of life and engaging in different activities keeps a person fresh and fulfilled. Shelley is a certified dog obedience trainer and when she is not working you will find her spending time with her two chihuahuas Daisy and Chica. In the past, Shelley spent countless hours rehabilitating shelter dogs to re-home them successfully. Shelley is enthusiastic about exploring alternative methods of healing through energy work and meditation. In fact, it was ProFound’s attraction strategy and desire to help people that set Shelley on a mission to be a part of the ProFound family.